ASI Group

About ASI Group

Amusement Services International LLC, ASI, is one of the leading solution providers and a key player in the extensive development of the entertainment, amusement, and attraction industry in the MENA region. We are the distributor of Brunswick in the Kingdom of Saudi Arabia. With over 23 years of proven industry experience, ASI has been associated with leading and successful leisure & entertainment operations across the MENA region and the Indian Sub-Continent. The company has been awarded 3 years in a row as MENALAC’s Best Supplier of Year for 2020, 2021 and 2022.

Headquartered in Dubai, UAE, ASI’s award-winning Supply division offers carefully curated and tested arcade games and attractions from the best brands to top leisure operations, including Bowling, VR attractions, video & arcade games, redemption, novelty, and more. ASI Design Solutions, the creative division of the group, offering planning and design development solutions for the set-up of unique leisure & entertainment facilities from Experiential Bowling, Family Entertainment Centers, LBEs, Competitive Socializing & Gastro-Gaming, Playscapes & Edutainment Zones, and much more.

ASI is a single point of responsibility for the multiple parameters that influence the set-up & success of an entertainment facility.